PR and the Law (part 1)
by:
Charles Lamson
Ways to Stay Out of Trouble
Maintaining a good relationship with the organization's attorney is one of the best ways to stay out of trouble, but attorney Morton Simon identifies five others:
The second consists of government related activities - activities that hinge on laws or regulations such as those governing libel and slander; right of privacy; contempt of court; ownership of ideas including copyright, trademarks and patents; publicity; political views, registering political activity as lobbying and representing foreign governments; contract disputes; stockholder actions; fair trade problems; use of photos of individuals and groups; preparation of publicity releases; advertising copy; games and giveaway promotions; and financial collections (Newsom, Turk, Kruckeberg; pg. 178).
The third type consists of contracts with clients and suppliers of goods and services. These deal with such matters as who owns the music for a commercial jingle if a client moves his or her account from the agency that created the commercial (This is PR: The Realities of Public Relations; 9th ed.; by Doug Newsom, Judy VanSlyke Turk and Dean Kruckeberg; pg. 178).
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