Preface of Analysis of Business Communication Today, 8th ed by Courtland L. Bovee and John V. Thill
by
Charles Lamson
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Technology plays a central role in business communication. Technology also plays a central role in Business Communication Today. The eighth edition builds on 20 years of success with an extensive revision that integrates every vital form of technology that students will be expected to use on the job.
It is part of The Rant's mission to provide readers with a solid background in communication and a realistic look at the challenges of working in today's demanding business environment, and the skills they need to compete and succeed. Business Communication Today helps readers use technology wisely, work quickly under time and budget constraints and communicate with close attention to ethics and etiquette.
Business Communication Today helps readers take full advantage of new advances in technology that can have a positive effect on learning. The blending of this book and technology make the text an effective teaching and learning tool.
Because of its vivid insights into real world communication situations and lively conversational writing style, this text holds interest. The text has been awarded the Award of Excellence by the Text and Academic Authors Association, and is the leading text in the field
This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking and develop career skills.
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