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Friday, November 18, 2016

Business Communication Today: An Analysis (part 11)


Writing Business Messages: Composing Your Message

Composition is easiest if you have already figured out what to say and in what order. Although you may need to pause now and then to find the right word, you may also discover as you go along that you can improve your outline. Feel free to rearrange, delete and add ideas as long as you do not lose sight of your purpose.


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Choosing Strong Words

Effective messages depend on carefully chosen words, whether you select them during your first draft or edit them in later. First, pay close attention to correctness. The rules of grammar and usage are constantly changing to reflect changes n the way people speak. Even editors and grammarians occasionally have questions about correct usage and they sometimes disagree about the answers. For example, the word data is the plural form of datum, yet some experts now prefer to treat data as a singular noun when it is used in non-scientific material to refer to a body of information. You be the judge: Which of the following sentences sound better?

  • Our marketshare data is consistent from region to region.
  • Our marketshare data are consistent from region to region.
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Using Functional and Content Words Correctly

Words can be divided into two main categories. Functional words express relationships and have only one unchanging meaning in any given context. They include conjunctions, prepositions, articles and pronouns. Content words are multidimensional and therefore subject to various interpretations. They include nouns, verbs, adjectives and adverbs. These words carry the meaning of a sentence. In your sentences, content words are the building blocks and functional words are the mortar that holds them together. In the following sentence all the content words are underlined:
  • Some objective observers of the cookie market, give Nabisco the edge in quality, but Frito-Lay is lauded for superior distribution./

Finding Words That Communicate

By practicing your writing, learning from experienced writers and editors or reading extensively, you will find it easier to choose words that communicate exactly what you what to say when you compose your business messages think carefully to find the most powerful words for each situation.

  • Choose powerful words. Choose words that express your thoughts, specifically and dramatically.
  • Choose familiar words.  You will communicate best with words that are familiar to both you and your readers.
  • Avoid cliches. Although familiar words are generally the best choice, beware of terms and phrases so common that they have lost some of their power to communicate.
  • Use jargon carefully.  Handle professional or technical terms with care
*SOURCE: BUSINESS COMMUNICATION TODAY 8TH ED; BOVEE AND THLL; PGS. 130-134*

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